The Take a Friend Snowmobiling Campaign is a significant initiative by the
International Snowmobile Manufacturers Association (ISMA) aimed at
introducing non-snowmobilers to the winter sport. The campaign encourages
snowmobile clubs and associations to host events that invite friends and family
to experience snowmobiling. The campaign is supported by the snowmobile
community and aims to enhance the sport's appeal by showcasing its fun and
safety. The campaign is part of a broader effort to promote snowmobiling as a
winter activity and to foster community engagement. ISMA